Federated Department Stores

federate division Stores I. Introduction Present day unite consists of both Bloomingdales and Macys stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdales and Macys deliver the goods both undercover and national brands and are uniform in merchandising categories (mens, womens and childrens apparel, home décor, shoes, beauty, and accessories), they disaccord greatly in culture. Bloomingdales, being to a great extent upscale, targets consumers that are to a greater extent concerned with trend and tonus than they are price. Macys targets the more(prenominal) nurse oriented consumer and represents a broader federate clientele. Macys represents 423 of the 459 Federated locations while Bloomingdales represents however 36 locations. Because I fairy better relate to the value conscious consumer of the Macys part and because they represent such a large portion of Federated, I will further research their current characteristics an d behaviors that suggest that they ...If you collateral request to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay